Search Engine Optimisation
The importance of search engine optimisation to your business is the difference between your prospective customers being able to find your website versus the websites of your competitors.
Internet security and domain registrar, Verisign, reports over one million domain names being registered every month, and this number is growing. With this many new websites being set-up, the only way for prospective customers to find what they’re looking for is through the search engines.
Companies such as Google™, Yahoo!™ and Bing™ dominate the search engine space with Google reporting that it indexed 25 billion web pages in 2006, and fielded over 400 million search queries per day! If there was ever any doubt in your mind that search engine optimization is a necessity for your business’ website, then these numbers should completely dispel it.
Search Engine Optimisation: Volume & Demographics
With the volume of searches mentioned above, happening every day, your business needs to be sure to take its portion of the available traffic. Most users will only visit those websites that are listed within the first ten results for their query, so being one of those 25 billion web pages that Google has indexed is clearly not enough. Your website needs to be on the first page of results, in the top ten results to maximize the amount of traffic to your website.
So, what determines whether your website will be listed on the first page of the search engine results, versus being buried deep down the list where customers are unlikely to find you?
Search Engine Optimisation (often abbreviated to SEO) encompasses a wide variety of often complicated and intricate techniques that are utilized when building a website to firstly help the search engines find the website, and also determine its relevance to the search engine user. Users are fickle, and the search engine prosper or die depending on the relevance of the results they provide to the search engine user. If the user doesn’t find what they’re looking for, they’ll go elsewhere and the search engine loses traffic. For this reason, the search engines are constantly updating and evolving how they determine what is relevant and what isn’t, according to the demands of their users.
This constantly evolving landscape requires the knowledge and understanding of a Search Engine Optimisation (SEO) expert who can integrate these services into your Internet marketing system to drive more targeted traffic to your website.
To discuss our Search Engine Optimisation Services to drive more traffic and targeted prospective customers to your website, contact us today.