Mobile Optimised Websites
Your customers
are mobile.
Is your website?
Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
Users expect their mobile
experience to be
as good as their
desktop experience.
Sources: Compuware,
“What Users Want from Mobile,” 2011
A bad mobile experience can
cost you customers.
Sources: Compuware,
“What Users Want from Mobile,” 2011
Mobile users want to
connect with businesses
in their local area.
Sources: Google “The Mobile
Movement: Understanding Smartphone
Users,” 2011
Apps are fun and useful, but many prefer mobile sites for shopping.
Sources: Adobe Systems “Adobe
Mobile Experience Survey,” 2011;
eMarketer, 2011
Businesses like yours can drive purchases with a mobile-friendly site.
Sources: Lightspeed Research; Google
“The Mobile Movement: Understanding
Smartphone Users,” 2011
The Facts About Mobile Optimised Websites...
In the UK alone, there are over 8 million people, and rising, who access the Internet every day* using smartphones, such as iPhones, Andriod, Windows Mobile and BlackBerry. A lot of users who would prefer to see a mobile optimised website! Nearly 50% of all mobile phones in the UK are smartphones, which currently totals some 23 million.
More tellingly, 85% of smartphone users in the UK look for local information on their phone and 81% take action a result, making it even more important that your website is optimised for mobile.
With so many people accessing the Internet from mobile devices, and access from mobile devices to surpassing desktop access in 2013, is your current website a mobile optimised website?
"Understanding The Mobile Consumer" by Google